Karen Bouffard The Detroit News Comments Fourteen companies have filed paperwork to sell plans on Michigans health insurance exchange starting Oct. 1, and consumers can expect to be bombarded with a blitz of advertising in the run-up to opening day. Advertising for specific plans wont hit the airwaves until the 14 companies have been approved by the state and federal government, which is expected to come by mid-September. But nonprofit groups, along with the state and federal governments, are already running ads to explain the basics of the insurance exchange and who qualifies for government subsidies. That may not sound like the beginning of a typical media blitz, but experts say the...
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